Obituari “Bapak Manajemen” Peter F.Drucker

Obituari  “Bapak Manajemen” Peter F.Drucker Obituari  “Bapak Manajemen” Peter F.Drucker peter f drucker

Efficiency is doing things right; effectiveness is doing the right things”,
“Management is doing things right; leadership is doing the right things”,
“The best way to predict the future is to create it
.” (Peter F.Drucker, 1909-2005)

Mungkin beberapa diantara Anda familiar dengan petikan kata-kata di atas yang sering didapat dari pelatihan, seminar, maupun dari buku-buku yang Anda baca. Barangkali Anda tidak menyadari kalau kata-kata mutiara di atas merupakan wisdom quote dari seseorang yang dalam khazanah manajemen sering ditahbiskan menjadi “Bapak Manajemen”. Siapakah Dia? Dialah Peter Ferdinand Drucker, yang dalam buku-buku dalam literatur manajemen sering dikenal Peter F.Drucker merupakan tokoh penting dalam dunia manajemen. Agak janggal, kalau seseorang yang pernah mendalami atau menimba ilmu manajemen tidak pernah mendengar namanya sama sekali.

Tepat hari ini, tanggal 11 November di tahun 2005, Peter F.Drucker yang oleh majalah Business Week digelari “Sang Penemu Manajemen” meninggal dunia pada usia 96 tahun di California, Amerika serikat. Beliau meninggal dunia dengan meninggalkan tulisan-tulisan manajemen yang memukau, yang sering diacu banyak akademisi maupun praktisi manajemen dan bisnis. Adi karya-nya yang monumental, yang sering dicomot, adalah buku berjudul Management: Tasks, Responsibilities, Practices. Drucker menghabiskan masa hidupnya sebagai pengajar dan menjadi konsultan di beberapa perusahaan besar.

Beberapa hari lalu, saya mencoba mengulik kembali dan membaca tulisan-tulisan Drucker di deretan buku koleksi pribadi di rumah. Ada sebuah buku yang berisi kumpulan tulisan dan pemikiran “klasik” sang maestro yang dicomot dari artikel yang dimuat di Harvard Business Review. Setidaknya ada 38 artikel sumbangan tulisan Drucker yang dimuat di Harvard Business Review, sebuah sumbangan pemikiran paling banyak di jurnal manajemen kenamaan saya pikir. Beberapa pemikiran dan prediksi tentang bergulirnya manajemen dan perekonomian saat ini sudah ditulis olehnya jauh hari sebelum peristiwa itu terjadi. Sebut saja, tulisannya adanya privatisasi dan desentralisasi (ditulis di tahun 1940-an), munculnya Jepang sebagai kekuatan ekonomi dunia (ditulis di tahun 1960-1970 an), serta munculnya peran penting ilmu marketing.

Dari kumpulan tulisan yang dikumpulkan dan dipublikasikan tadi, saya melihat Sang Bapak Manajemen, di samping handal menuliskan dengan tulisan yang runtut, pertanyaan-pertanyaan yang diajukan terasa cukup menohok dan jenial. Salah satunya sebuah pertanyaan yang diajukan kepada Jack Welch di tahun 1981 ketika tidak lama Welch menjabat menjadi CEO GE di kantor pusatnya di New York. “Jika Anda sedang menyelami sebuah bisnis, apa yang akan Anda lakukan ?”, tanyanya kepada Welch. “Dan jika jawabannya”tidak”, apa yang Anda lakukan?” sambungnya.

Berdasar pertanyaan yang cukup menohok dan jenial itu, Welch akhirnya menggelindingkan sebuah “rules” yang sering diulang-ulang dalam buku teks manajemen dan case study di kelas-kelas MBA . “Jika sebuah bisnis dalam lingkungan group GE tidak bisa menjadi No.1 atau No.2 di bidangnya, the business would have to be fixed, sold, or closed”. Mantra Welch berdasar insight pertanyaan Drucker, menyebabkan GE tumbuh menjelma menjadi perusahaan yang sehat dan kuat. Dan Jack Welch sendiri dikenang sebagai CEO monumental dalam sejarah manajemen.

Kedua, saya melihat Drucker adalah “pemerhati” yang detail dan jeli. Kalau Anda sempatkan membaca tulisan Drucker tentang Teori Bisnis di Harvard Business Review (edisi September-Oktober 1994), tulisan itu tidak hanya “menganalisis” tetapi juga mampu “mengupas” serangkaian masalah yang menelikungnya. Sebuah cerita menarik tentang termehek-meheknya Chrysler, General Motors dan Ford di era 80-90-an akibat digempur mobil impor dari Jepang yang lebih kecil dan murah. Sebuah cerita yang cukup menginspirasi yang mengingatkan perlunya “teori bisnis” perlu diuji terus menerus. Bukan untuk “diimami” dengan membabi buta.

Akhirnya, kita melihat bahwa “peninggalan” pemikiran Peter F.Drucker merupakan sumbangan yang tidak ternilai untuk kemajuan manajemen dunia. Peninggalan dan warisan terkadang tidak mesti dalam bentuk kenikmatan dan cumbuan materi yang kadang melengahkan serta memabukkan. Tapi juga percikan tulisan dan ilmu, yang menggugah, menginspirasi serta mencerahkan. Semoga Blog Manuver Bisnis ini-pun mampu berkontribusi –betapapun kecilnya– untuk merekahnya dunia manajemen di tanah air khususnya. Selamat jalan Peter F.Drucker…..

Credit Photo : www.crossingwallstreet.com

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10 Comments

  1. Luar biasa…. tulisan ini menjadi good reminder untuk kita semuanya.

    Semoga sukses selalu dan tetap memberi kontribusi kepada pembaca ya….

    Salam,

    Hans S. Mandalas
    Sahabat Peter Drucker ( 1988 – 2005 )
    http://www.ypm-lpmb.com

    • @Hans Mandalas : Terima kasih Pak Hans atas apresiasinya, sebagai sahabat sang “Bapak Manajemen” boleh dong di-share kesan tentang Drucker di blog ini….sharing kecil-kecilan kalau berkenan Pak Hans….sekali lagi kami ucapkan terima kasih 🙂

  2. Andreas

    Bro Donny,

    Saya punya pengakuan pribadi, sejak kecil saya tidak pernah menemukan seseorang yang saya idolakan, dari segala kalangan. Sesuatu yang aneh menurut saya pribadi karena sebagai anak kecil seharusnya saya punya idola ya. Dan itu berlangsung bertahun2 sampai saya dewasa. Setelah saya membaca buku2 Peter Drucker, tiba2 cling, saya seperti ketemu dengan apa yang saya “cari”.
    Walaupun sudah mendengar tentang Drucker dari dosen management saya di S1, saya tidak pernah tertarik dengan ilmu management secara formal sampai bebarapa tahun terakhir ini.
    Buku “A Class with Drucker” menunjukkan bagaimana interaksi Drucker dengan mahasiswanya di kelas yang luar biasa. Saya sangat terkesan dengan bagaimana dia memotret sebuah fenomena korupsi dari dua sisi dunia yang sangat berbeda. Lalu pemikirannya sangat mendalam, dan membuat otak kita berputar kencang setiap kali halaman bukunya dibuka.
    Dia juga sangat rendah hati seperti ditunjukkan dalam buku “Adventures of a Bystander”. Saya sendiri tidak memandangnya sebagai bystander, tapi seorang heavyweight player. Mungkin interaksi dia dengan banyak tokoh2 penting dunia bisa membawanya ke kaliber seperti itu.
    Demikian singkatnya kesan saya tentang Drucker…

    • @Andreas : Bro Andreas terima kasih atas ulasannya…sangat menarik….kita harus mau belajar dengan orang-orang sekaliber dia untuk bisa bergerak maju Bro….ditunggu komentar dan analisanya di lain tulisan….merci mon ami 🙂

      • Dear Bro.Donny,

        Betul yang bro. katakan. Dan buku penulis A Class with Drucker : Dr. William A. COhen, Major General US AirForce Reserve ( Ret ), telah datang ke Indonesia, pada Juni, 2008 dan memberikan seminar. Gen. COhen adalah murid pertama program Doktor dari Peter F. Drucker.

        Okay…sukses ya……

  3. A Loving Memory with Peter Drucker (1988 -2005)

    Peter…You are my truly wonderful friend.

    Although you have passed away,your motivating advices is unforgettable.

    Your powerful letters will stay in my heart forever.

    Rest in peace, my dear friend till we meet again in the NEW CITY.

    =============================================================================================

    When I was in Manila in 1981 for my post graduate study, I noticed one of my professors always brought a book by Peter Drucker with him.

    But, we did not use Drucker books in our graduate programs, because that book is not a text book.

    It was not long before my mind wandered who is Drucker actually. On October 2 1981 I visited a bookstore and found a very nice book: Drucker The Man Who Invented The Corporate Society, written by John J.Tarrant.

    This book has inspired and enriched my limited knowledge about who and what Drucker is. Since then when I returned to Universitas Advent Indonesia to further my teaching career, I have always enriched my students with Drucker’s philosophy.

    Not only that, I practice what Drucker said: …. “In preparing and developing future leaders…requires both systematic learning and developmental work experiences “. This saying reminded me from time to time, and encouraged me to teach my students since 28 years ago till now, by using systematic outline ( mapping) when explaining a lessons to them supported with 4 color spidols in the white board.

    It was Drucker’s important line of thought because: from systematic outline we go to systematic reading – systematic thinking – systematic actions – systematic monitoring.

    In 1987, one of my respected colleagues, said: “If only we could invite Drucker…wow it will be a great event. I kept in mind what I have just heard. And in 1988, I tried to contact Peter Drucker. Unfortunately he rejected me twice with his standard notification card and envelope with his own handwriting on top of it.

    But I never gave up. Since then I continue whispering him via letters and sent him a map of Indonesia made from Batik to let him build his dream about Indonesia.

    But for a while, I stopped contacting him because I was busy preparing and promoting Kotler’s seminar back in 1991.

    After Kotler’s seminar, when I know Kotler encouraged the participants to read all Drucker’s books, my intention to invite Drucker like a dying fire, start burning again.

    I contacted him again, and Drucker said that he was able to make a Video Conference. But we did not do as Drucker suggested.

    And I never gave up knocking his heart, so Peter said to me I want to invite you to attend my class: Executive Class in Claremont (1994). So I met him in his class. I was very happy to meet him. And to other participants in his class he introduced me as well as his friend from Indonesia.

    I did not stop at this point. I said to him that my invitation for him to visit Indonesia still stands. But he said:” I cannot visit Indonesia. I can only visit Kuala Lumpur for my next ASEAN trip on 26 November 1994. At the same time, I also promoted his visit to Kuala Lumpur as co promoter, and we have as well nine delegates from Indonesia to attend that very enthusiastic seminar.

    We communicate each other as good friends ever since. All of a sudden he invited me to see him in his residence for a lunch on 20 February 1996. I rescheduled my appointment as I wanted to bring my son Alvin as well. The moment I met Peter he treated us as his family. He gave his autograph on many books, one of them he gave it to Alvin along with his powerful statement as usual. This particular statement has inspired my son to try his best to a good leader in the future.

    …we always communicate via facsimile ever since.

    In 1998, he gave me some advices on how to respond with our country problem: monetary crisis. He also said to me, that is a sin, if we regret in any situation. He quoted from Reverend Nichbur. Peter also send several books to me and give motivating statements to me.

    And on November 8, 2005, I was able to send my annual Birthday Greetings via fax to Peter. And it seemed that this was the last greeting to my wonderful friend. It was only 3 days before Peter passed away. I was not the only one, almost all of his friends including General Cohen himself were shocked by his sudden death.

    We all should take our hats off to Peter Drucker, including my long time friend, Philip Kotler (since 1981) along with his comments: “If people call me the Father of marketing, so I (Philip Kotler) will call Peter Drucker the Grandfather of Marketing (this statement is written in a special letter to pay a tribute to Peter Drucker who passed away on 11 November 2005). This statement was written on the Drucker Foundation org.

    In 2005, I read a book written by General Cohen. I noticed that Gen.Cohen was Peter’s student. So I contacted him and introduced myself. I said to him we are all Peter’s friends. General Cohen responded with great enthusiasm.

    Since then, I invited General Cohen to visit us someday. He formulated the best topic and contents that we can offer to our people in Indonesia, based on our understanding about Peter Drucker.

    And we ended up with a very down-to-earth conclusion that it will be excellent to spread out the lost lessons and wisdom of Peter Drucker to the next generation while we are all facing hardtimes and turbulent days.

    Although General Cohen will return to California, soon after Drucker-Cohen Great Seminar was over, his wonderful book: the Lost Lessons of Peter Ducker are now available in the Indonesian version that will remind us to brush up and empower us with Drucker’s lessons from time to time.

    This world is small enough to invite Peter to be here in person. Fortunately his favourite student General Cohen is more than enough to pass on Peter’s lessons and wisdom and the most important: Peter’s spirit.

    At the end of this brief loving memories, let me share the letter of Mrs.Doris Drucker (February 1, 2007):

    …. It is heart warming for me and my children to see how many people have been influenced by Peter’s work and think of him lovingly”. Thanks again, and till we meet again.

    Peter: you are my truly wonderful friend, and to Doris, as Peter’s soulmate, we will never stop spreading Peter’s wonderful thought to mankind from time to time.

    Finally and most importantly: Thank God for giving us Peter Drucker, the Father of Modern Management, the Grandfather of Marketing, who treated us humbly as good friends.

    God bless you all…. Till we meet again… in the New City.

    Hans S. Mandalas
    A close friend of Peter Ferdinand Drucker (1988-2005) who will always remember Peter’s kindness to his students.
    Promoter of Drucker- Cohen Great Seminar – 2008

  4. Artikel ini sangat menarik. Saya sedang baca buku Inside Drucker’s brain karya Jeffrey A kRames.

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