Category: Marketing Training (Page 1 of 2)

Branding (Advanced Program)

Ditujukan untuk professional senior yang berpengalaman tinggi dalam mengelola merek. Diharapkan peserta training ini dapat membangun visi strategi mengelola merek maupun multi brand secara jangka panjang

Materi:

1. Developing Brand-Based Organization
– Type of Brand-based Organization
– Brand-based Culture
– Brand-based Driven Structure

2. Internal Branding
– Role of Internal Branding
– Internal Branding Strategies and Program

3. Brand Architecture
– Definition of Brand Architecture
– Types, Advantage and Disadvantage of Brand Architecture
– Evaluating Brand Architecture
– Brand Architecture Strategy

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Branding (Intermediate Program)

Tujuan:
Mengembangkan pengetahuan praktis untuk mengimplementasikan strategi membangun merek

Materi:

1. Basic Branding Overview
– Brand and Branding Definition
– Brand Vision, Mission, Personality and Positioning

2. Brand Audit
– Internal Brand Audit
– External Brand Audit

3. Brand Stretching
– Stretching Definition
– Brand Stretching Definition
– Brand Stretching Analysis
– Global Marketing Strategy

4. Emotional Branding
– Functional and Emotional Branding
– Emotional Branding Strategies

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Branding (Basic Program)

Tujuan:
Mengembangkan prinsip-prinsip dasar tentang merek serta mengembangkan kemampuan dasar dalam menempatkan brand image perusahaan di dunia usaha pada situasi dan kondisi yang tepat

Materi:

1. Brand and Brand Management
– What Is a Brand
– Why Do Brands Matter
– Branding Challenges and Opportunities
– Brand Equity Concept
– Strategic Brand Management Process

2. Brand Equity
– Customer-Based Brand Equity
– Sources of Brand Equity
– Steps of Brand Building
– Brand building implications

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Advanced Marketing Program

Program ini khusus untuk para profesional senior yang berpengalaman tinggi dalam mengelola tim marketing. Mengembangkan kemampuan dalam mengelola advanced marketing di level praksis merupakan tujuan utama. Materi yang disampaikan sangat luwes untuk bisa diterapkan dalam perusahaan dengan multi merek dan multi produk dalam berkompetisi di pasar global.

Materi:

1. Designing Market-Driven Organization
– Considerations in Organization Design
– Organizational Design Options
– Selecting an Organization Design
– Global Dimensions of Organization

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Intermediate Marketing Program

Tujuan:
Mengembangkan inti pengetahuan advanced marketing praksis untuk bisa diimplementasikan dan dikembangkan dalam strategi marketing

Materi:

1. Marketing Overview
– Marketing Definition & Elements
– Marketing Strategy
– Marketing Mix

2. Market-Driven Strategy
– Characteristics of Market-Driven Strategies
– Characteristics of Market Orientation
– Distinctive Capabilities
– Creating Value for Customers
– Becoming Market Driven

3. Market Vision, Structure & Analysis
– Markets and Strategies
– Mapping Products-Markets
– Describing and Analyzing End-Users
– Analyzing Competition

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